by Sara McNamara

Table of contents:

(click the arrow ▶️ to open a use case)

🎯 Targeted enrichment

🥅 Lead/account scoring

📶 Custom signals

📥 Inbound enrichment

🏛️ Marketing event sponsorship research

💻 Google ad/non-traditional data enrichment

👩‍💻 Website research

🤝 Partnership research

🫛 ICP research/lookalikes

🏡 Local listing/hard-to-find/small business research

🆕✨🔥 Web Intent: Turn Anonymous Traffic Into Pipeline

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