by Sara McNamara

(For the use cases I couldn’t find a pre-existing video for, I created my own for ya — but I’m going to be honest, I was not going to re-record the same thing as the videos I found, since they would be redundant and therefore a waste of time. Please forgive me. 😅)

Table of contents:

(click the arrow ▶️ to open a use case)

🎯 Targeted enrichment

🥅 Lead/account scoring

📶 Custom signals

📥 Inbound enrichment

🏛️ Marketing event sponsorship research

💻 Google ad/non-traditional data enrichment

👩‍💻 Website research

🤝 Partnership research

🫛 ICP research/lookalikes

🏡 Local listing/hard-to-find/small business research

These are my favorites that I’m using or setting up right now — but there are many more! Check out all of the published use cases here:

Hands-on learning to shape your GTM leveraging the full-power of Clay | Claybooks